TRADE SHOW BOOTH
Trade shows are large scale events which bring together different members of a particular industry to display and promote their latest products and services. In Singapore, as major trade shows require a large area, they are usually held at the Singapore EXPO Convention and Exhibition Centre.
Securing a spot at a trade show is only the beginning. Making your trade show booth stand out from the crowd is the determining factor that will draw customers in to find out more about your business. Trade show booths allow you to cut through the emails and other traditional modes of communication to make lasting impressions on potential customers and other businesses.
When planning for your brand’s trade show appearance, you need to have multiple signboards, banners, or posters that are visible to people from almost every angle in and out of the exhibition. It is important to draw attention to your booth in a noticeable, but stylish and respectable way. However, after drawing someone’s attention to your trade show booth, what continues to captivate them is a proper and engaging presentation media, such as a short video clip, exciting slideshow presentation, or even a live demonstration, introducing your brand as well as the products and services you offer!
Also, another tip can be to prepare free gifts or prizes! Everybody likes free stuff. You may even engage your potential customers in a mini-game with the aim to increase the awareness or benefits of your brand’s services! From t-shirts to tote bags, calendars or simple office supplies, customise the gifts you plan to hand out with your company’s logo or colour scheme and contact information. That way, your gift will serve as a souvenir that customers will take home from your trade show booth, potentially reminding them of your brand.
Speak to our professional consultants at BlackMrkt! We are the one-stop solution for all your advertorial needs, especially if you have an upcoming opportunity to promote your brand through a trade show booth. We have the resources and expertise to not only brainstorm, conceptualise, and design your trade show booth but to set up and dismantle it for you too. Moreover, we believe in achieving perfection for all our clients, thus, you can be assured that we are flexible when it comes to budget constraints or last-minute adjustments to the design of your trade show booth.
Have a trade show coming up and unsure of what to do? Speak to us! We have an experienced team to assist you for your trade show. We are a one-stop solution for your trade show booth. We have a combined experience of over 20 years as trade show booth contractors, and our production space is located in Singapore, hence we provide you with the flexibility to do any last-minute additions. Our in-house skilled team consists of designers, carpenters, coordinators and workers who will ensure a great experience for you and your clients during your trade show!
Do refer to our photos for our past projects and be sure to check out our Facebook to review some of our recently completed or ongoing project work!